Snapchat is still one of the most engaging platforms for younger audiences. With short-lived content, interactive lenses, and vertical video ads, it offers marketers a unique way to build awareness and drive conversions. But running effective campaigns requires the right tools.
After testing and researching, I’ve found the best Snapchat tools that help with ads, analytics, creatives, and overall strategy.
Why Marketers Should Care About Snapchat?
Snapchat has more than 900 million monthly active users in 2025, with most of them falling into Gen Z and millennial demographics. This makes it perfect for brands targeting younger audiences.
Unlike other platforms, Snapchat content feels more personal and authentic, which is why ads perform well when they blend with native content. However, success depends on using the right tools to manage ads, measure results, and create engaging visuals.
How to Use Snapchat for Marketing?
Before diving into the tools, here’s how I approach Snapchat marketing:
- Set clear goals: Whether it’s awareness, app installs, or sales, define the campaign objective first.
- Use native formats: Stories, Lenses, and Spotlight ads perform better than generic video repurposed from other platforms.
- Test often: Creative fatigue sets in quickly. A/B testing creatives and audiences is essential.
- Track performance: Analytics tools help identify what works and where budgets should go.
Also Check: 9 Best Snapchat Monitoring App For Android And iOS
Best Snapchat Tools for Marketers
1. Snapchat Ads Manager
The official Ads Manager is the backbone of every campaign. It lets you build ads, define audiences, and monitor conversions. I rely on it to set up ad sets quickly and compare performance across campaigns. The audience insights feature is particularly useful to understand who engages most with my content.
2. Snap Publisher
Creating vertical ads can be time-consuming if you don’t have a design team. Snap Publisher makes it simple with ready-to-use templates. I’ve used it to build last-minute creatives, and the results were surprisingly strong compared to more polished designs. It’s great for quick A/B tests.
3. Lens Studio
AR lenses are one of Snapchat’s biggest differentiators. With Lens Studio, brands can design custom augmented reality experiences. I once worked with a client on a branded lens for an event, and the engagement rate was significantly higher than standard video ads. It’s a tool worth learning if you want to stand out.
4. Snaplytics
While Ads Manager handles paid campaigns, Snaplytics helps track organic content. It provides story analytics like open rates, completion rates, and engagement. Using Snaplytics, I discovered the best posting times and adjusted story length to improve retention.
5. Storyheap
For brands managing both Snapchat and Instagram Stories, Storyheap is a big time-saver. It allows scheduling, publishing, and analyzing content across both platforms. Agencies I’ve worked with love it because they can manage multiple clients in one place.
6. Delmondo (Now Conviva Social Insights)
Delmondo, now part of Conviva, is ideal for brands that need deep analytics and benchmarking. It goes beyond basic engagement and provides audience demographics, retention insights, and performance comparisons across industries. I’ve used it in reports where clients wanted data-backed strategy improvements.
7. Canva
Even though it’s not Snapchat-specific, Canva deserves a mention. Most of my ad creatives and quick mockups come from Canva. The vertical templates are perfect for Snapchat, and it only takes a few minutes to produce content that looks professional.
Best Practices for Using These Tools
- Mix paid and organic: Don’t rely only on ads. Stories and AR lenses help build authentic engagement.
- Track the right metrics: Look beyond views—completion rates and swipe-ups reveal true performance.
- Update creatives often: Snapchat audiences burn out on repetitive content quickly.
- Experiment with AR: Even small brands can now afford to create fun, branded lenses.
Final Thoughts
Snapchat continues to be a powerful channel for brands in 2025. With the right tools—whether it’s Ads Manager for campaigns, Lens Studio for AR experiences, or analytics platforms like Snaplytics you can run smarter, more engaging campaigns. I’ve tested many tools, but these are the ones that consistently deliver results.
FAQs on Snapchat Marketing Tools
What’s the best tool for running Snapchat ads?
Snapchat Ads Manager is the best place to start. It’s free and directly connected to the platform, so you get accurate performance data.
Can I schedule Snapchat Stories?
Yes, with tools like Storyheap you can schedule and manage Snapchat and Instagram Stories together.
How can I track story performance?
Snaplytics provides detailed analytics like completion rates, drop-offs, and screenshot counts.
Do I need to create custom designs for ads?
Not always. Tools like Snap Publisher and Canva let you quickly build vertical ads without professional design skills.
Are AR lenses really effective?
Yes, branded lenses built in Lens Studio often see higher engagement rates than standard video ads, especially with Gen Z audiences.
